Have you ever experienced the irritation of your car pulling to the left or right as you drove down the highway? The wheels were likely not “aligned” which means they were not set up correctly to propel your vehicle efficiently. While you probably ultimately reached your destination there was certainly excess wear and tear on your tires and vehicle.
What does the dog waiting to be taken for a walk have to do with expectations?
In an earlier post we discussed the fact that Google is using HTTPS as a ranking signal. This means that sites connecting to the web via HTTPS might fare better in search results than those connected just via HTTP.
Not too long ago, customers would look through paper phone directories when looking for a business. Currently most people use online searches to find the business they are looking for. 50 percent of customers will typically visit a business they have found through a mobile search within one day.
When is the last time you need to find something but simply can’t spot it? Whether it is a car key, a cell phone, or a destination on the old-fashioned map, not being able to find what you’re looking for can be extremely frustrating.
Last April Google announced that sites which were mobile friendly would increase the chances of being considered relevant and thus improve search results. Last week Google announced that in May they will start rolling out an update to mobile search results which increases the effect of the ranking signal. Users will find more mobile friendly search results.
Google announced in mid 2014 that they would start using HTTPS as a ranking signal. This means that sites connecting to the web via HTTPS might fare better in rankings than those connected via HTTP. Initially it affected only a small number of sites but Google indicated that over time, they might decide to strengthen it so as to encourage all website owners to switch from HTTP to HTTPS. Should you make the switch for your site from HTTP to HTTPS? Here are some guidelines from Google to consider.