Importance of Local SEO
97% of people learn about a local business through online search and 80% of local searches convert!
Improving your local search results should be a significant goal of your local SEO strategy. Google views consitent citations across a broad number of directories, socal media, and data aggregators as a strong ranking factor for those search results.
After we submit your business to top directory submission sources and the Big Three data aggregators, you can expect to see improved local visibility, an increase in search traffic, and a stronger online presence for your company.
Take the Lead in Local Search Results
What is Local Presence Management?
Local Presence Management is the management of the information about an organization’s physical presence over the various channels of online media. These channels include data aggregators and major directories which populate numerous online directories with information which consumers need to have when looking for a particular business or service. Also included in these channels are social profiles including Google My Business, Bing Places, and Yahoo. Review sites such as Angie’s List, Yelp, and Trip Advisor are also important factors in Local Presence Management.
What is a Citation?
A citation is a listing of your business on another webpage, usually a local directory or review site. The citation will contain information including your name, address, and phone number (also known as “NAP”). It may also contain other information about your business including hours of operation, services offered and images. Consistent citation information is a search engine ranking factor.
How Do Citations Help Me to Get Found?
Google and Bing view citations as a significant ranking factor. It is very important that citations be consistent across all directories, particularly the NAP information. Even if a listing doesn’t provide a link to your business, local citations are extremely valuable for your business’s local search performance. Consistent listings of your business’s NAP sends positive local SEO signals to your website.
What Is a Data Aggregator?
Local data aggregators are companies that source, clean, and distribute business information including name, address, and phone number (NAP). They are a trusted source and search engines and local directory sites use their data. There are three data aggregators in the U.S. – Foursquare, Infogroup, and Localeze.
How Long Does It Take?
We guarantee to complete all submissions for a campaign within seven days.
Some citation sites will put listings live immediately, while some sites will take longer (a few days up to a few weeks — depending on their processes and workload).
Once listings are live, they need to be indexed by Google for them to have an impact on your Google My Business listing and its ranking.
You should expect to see your listings appear in Google search results within 4-6 weeks of the directory putting the listing live on their site.
Our Citation Building Service
Let us do the hard work. We can:
- Build citations on key sites
- Submit to Data Aggregators
- Clean up existing citations
- Remove duplicate citations
- You will own and keep your listings
- Provide monthly reports showing your progress and comparison with key competitors
Local Search Marketing Services
Claim and Optimize
We claim and optimize your Google My Business and Bing Places pages with specific and accurate details about your business.
Big 3 Aggregator Submission
We submit your listing info to the top 3 Data Aggregators to automatically distribute your info to multiple local search directories faster.
Blast to Top Directories
In addition to the data aggregators we will submit your business info to 25 or more leading directories that work best with your niche.
Ongoing Citation Management
Business numbers and addresses can change over time. We will keep your data up to date and make changes across all directories when needed.