Digital Trends
News & Advice

Adding links to your Instagram story can have a huge impact on your conversion rate – that is, it will help significantly to turn your views into actual money! You can add to your story, post new photos, and even go live, but if your audience has nowhere to go, how can they spend money on your brand?

Have you ever experienced the irritation of your car pulling to the left or right as you drove down the highway? The wheels were likely not “aligned” which means they were not set up correctly to propel your vehicle efficiently. While you probably ultimately reached your destination there was certainly excess wear and tear on your tires and vehicle. 

What does the dog waiting to be taken for a walk have to do with expectations? 

In an earlier post we discussed the fact that Google is using HTTPS as a ranking signal.   This means that sites connecting to the web via HTTPS might fare better in search results than those connected just via HTTP.  

When is the last time you need to find something but simply can’t spot it? Whether it is a car key, a cell phone, or a destination on the old-fashioned map, not being able to find what you’re looking for can be extremely frustrating.

Have you ever noticed that when you save some websites to your phone’s Home screen that some websites have cool icons while others either use a mashed up screen shot or just plain placeholder image? Wouldn’t it be cool if your viewers could download a direct link to your website and place it on their home screens? Well this tip is going to show you how to do that.

If you follow these steps you can create and link to a cool icon for your website and learn how to download it to your phone’s home screen!

Last April Google announced that sites which were mobile friendly would increase the chances of being considered relevant and thus improve search results.   Last week Google announced that in May they will start rolling out an update to mobile search results which increases the effect of the ranking signal. Users will find more mobile friendly search results.

Keywords, Keyword Phrases, Long Tail, Short Tail, Search Result Rankings, Results…….aaargh!  WHY DOES IT HAVE TO BE SO RIDICULOUSLY COMPLICATED?

Ok, now that that is out of my system, the title of today’s post is a subject that is important to most organizations that have a website.  The question to be answered is “How does my site rank in search engine search results for keywords or keyword phrases that are relevant to my business? 

You have likely heard of encryption or been cautioned to look for “https” in your browser bar when going to a website, particularly if you are going to make an online purchase.  What does this mean and how does it help secure my transaction?

Have you ever been to a website, whether looking up weather, news, or searching for a particular answer to a question and experienced a slow response? Of course you have.  What was your response? Perhaps, if the information was important you hung around, waiting for the site to load so that you could get your answer. But if you needed a quick answer to something which was important to you, you likely went to another site that could give you what you were looking for.

You have a Real Estate company and you want to put your listings into the MLS and have it display on your website. You don’t want to enter it into the MLS and then have to enter in the same information (images, fields, address, everything) in again on your site.

Your MLS is using a piece of Real Estate software developed to make it easy for you to add in your listings and then have those listings display within the MLS, on any site that displays that MLS, until they are removed or sold.

What is Responsive Design?

Responsive web design means that a website has been developed to provide an optimal viewing experience across a broad range of devices including desktop computer monitors, popular tablets or pads, and popular mobile devices.  With a responsive website design you don’t have to worry about having different websites for different devices. Responsive sites provide a consistent user experience across devices.

Most business people are quite comfortable calculating the return on investment on a new product, a new real estate development, or perhaps a new piece of equipment in their plant.  Are you measuring the return on investment in your website? 

A necessary first step toward getting a hand on how valuable your website is to your organization is to check your site traffic.