Have you ever been to a website, whether looking up weather, news, or searching for a particular answer to a question and experienced a slow response? Of course you have. What was your response? Perhaps, if the information was important you hung around, waiting for the site to load so that you could get your answer. But if you needed a quick answer to something which was important to you, you likely went to another site that could give you what you were looking for.
You have a Real Estate company and you want to put your listings into the MLS and have it display on your website. You don’t want to enter it into the MLS and then have to enter in the same information (images, fields, address, everything) in again on your site.
Your MLS is using a piece of Real Estate software developed to make it easy for you to add in your listings and then have those listings display within the MLS, on any site that displays that MLS, until they are removed or sold.
What is Responsive Design?
Responsive web design means that a website has been developed to provide an optimal viewing experience across a broad range of devices including desktop computer monitors, popular tablets or pads, and popular mobile devices. With a responsive website design you don’t have to worry about having different websites for different devices. Responsive sites provide a consistent user experience across devices.
Most business people are quite comfortable calculating the return on investment on a new product, a new real estate development, or perhaps a new piece of equipment in their plant. Are you measuring the return on investment in your website?
A necessary first step toward getting a hand on how valuable your website is to your organization is to check your site traffic.
In evaluating sites for basic SEO preparedness we first look for some basic and easy to fix items. We are often surprised that even very large companies with undoubtedly expensive websites miss some of these essential items. They are also easy for you to check.
Once your site is optimized, you want to work on the conversion aspect. When a visitor arrives you should make sure that they can easily find what they are looking for and when they leave you will hopefully have moved them into the prospect or customer category.
Having the correct keywords on your site is the biggest driver of your having acceptable search engine results. A keyword is a word or phrase that someone might enter into a search engine when looking for a product or service. Think of the keywords that relate to your business or organization and write down a list of 5 or 10. Then go to a keyword analysis tool such as the one offered by Google and enter in your keywords.
We are going to begin a series of blog posts regarding SEO basics. Some recommendations we make are easy to implement while others will be more difficult and may require the help of a consultant. For this post we concentrate on three high level areas where you should concentrate your efforts. These areas are: Optimize, Convert, and Promote.
For your site type in “www.yoursitename.com”. Look in the address bar where your site name is…is the “www” still there? Now, type in “yoursitename.com” without the “www”. Check again for the “www”.
Today we saw an online article where a well known financial institution unintentionally allowed its domain name to expire. (Reference – “Regions.com update: domain renewed, but access remains limited”). This can not only be embarrassing, but can result in loss of connection with your customers or clients. A lapsed name can typically be renewed for a limited or no penalty for 30 or 45 days, but why take that chance?
You only have about 10 seconds to satisfy a site visitors curiosity before he runs out of patience. If a user visits your site from a Search engine search (Google, Bing, etc) there is always a little anxiety that user experiences when selecting a site from a list.
We are often asked what are characteristics of a top quality host. The items that typically come to mind are:
- Servers appropriately configured for the web hosting application. In our case we predominately develop with the Joomla content management system so it is essential to have servers set up for Joomla.
- The host doesn’t put excessive sites on a shared server. To find out how many sites are hosted on the same server as your website go here.
- 24 x 7 support that is prompt and professional
MTS will be happy to set you up on our account with one of our fine hosting providers and believe you will be very pleased with the level of support you receive.