WWW or Non-WWW – You need to Force One or the Other

graphic of large www and small men

Written by Donald B. Moore

Don Moore is an experienced technical professional and has worked in technical project implementation, software design, development, and marketing throughout his career. Prior experience includes IBM Business Partner for imaging software, Virtual Learning Technologies Business Development Manager for EMEA (primarily Munich and London), IBM Senior Software Sales Representative for Data Management solutions, and vitalEsafe principal and Business Development Manager.

May 13, 2013

For your site type in “www.yoursitename.com”.  Look in the address bar where your site name is…is the “www” still there?  Now, type in “yoursitename.com” without the “www”.  Check again for the “www”.

You want your website to either resolve to “www.yoursitename.com” or “yoursitename.com” – regardless of whether or not “www” is entered. This is called your Preferred domain name. This is important for your search engine results.

You can use a 301 redirect to redirect traffic from your non-preferred domain name. We commonly take care of this in the .htaccess file.

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