Once your site is optimized, you want to work on the conversion aspect. When a visitor arrives you should make sure that they can easily find what they are looking for and when they leave you will hopefully have moved them into the prospect or customer category.
Having the correct keywords on your site is the biggest driver of your having acceptable search engine results. A keyword is a word or phrase that someone might enter into a search engine when looking for a product or service. Think of the keywords that relate to your business or organization and write down a list of 5 or 10. Then go to a keyword analysis tool such as the one offered by Google and enter in your keywords.
We are going to begin a series of blog posts regarding SEO basics. Some recommendations we make are easy to implement while others will be more difficult and may require the help of a consultant. For this post we concentrate on three high level areas where you should concentrate your efforts. These areas are: Optimize, Convert, and Promote.
For your site type in “www.yoursitename.com”. Look in the address bar where your site name is…is the “www” still there? Now, type in “yoursitename.com” without the “www”. Check again for the “www”.
Today we saw an online article where a well known financial institution unintentionally allowed its domain name to expire. (Reference – “Regions.com update: domain renewed, but access remains limited”). This can not only be embarrassing, but can result in loss of connection with your customers or clients. A lapsed name can typically be renewed for a limited or no penalty for 30 or 45 days, but why take that chance?
Meeting Your Site Visitors Needs –
You only have about 10 seconds to satisfy a site visitors curiosity before he runs out of patience. If a user visits your site from a Search engine search (Google, Bing, etc) there is always a little anxiety that user experiences when selecting a site from a list.
We are often asked what are characteristics of a top quality host. The items that typically come to mind are:
- Servers appropriately configured for the web hosting application. In our case we predominately develop with the Joomla content management system so it is essential to have servers set up for Joomla.
- The host doesn’t put excessive sites on a shared server. To find out how many sites are hosted on the same server as your website go here.
- 24 x 7 support that is prompt and professional
MTS will be happy to set you up on our account with one of our fine hosting providers and believe you will be very pleased with the level of support you receive.
This is a question I have been fielding a lot lately. The most common scenario was that you were sitting at home, visited your trusty website that has been acting fine for the last two years, and all of a sudden it’s broken! It may be that the reason you are seeing this error message is because your host has upgraded your account to include the latest version of PHP. In the release of PHP v5.3 many of the functions that have been slowly dying out have finally been deprecated and replaced with others and are not backwards compatible. Most certainly, if you are running Joomla 1.0 you are likely to get quite a lot of this. There are also quite a few Joomla extensions (plugin, components, and modules) that will be affected as well.
In this latest update of McAfee Anti-Virus Plus and Security Scan Plus I ran into an issue and over the course of about 6 hours of head-banging finally managed to sleuth the problem and come up with a solution I thought I’d share.
But don’t just take our word…
Survival Instructor /Author/TV Personality
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We’d love to talk to you about your website ideas and work with you to achieve your goals. Whether you know exactly what you need or have absolutely no idea where to start….