Website Questions & Answers

This is our most asked question. A web designer uses design software to create an image (a rendering) of what the website willl look like once it has been built. It is similar to what an architect does when the architect creates a rendering of a house. The design will include the colors, font styles, and graphics needed to make the site pretty. The rendering is known as a website mockup. The mockup is then shared with the client so that the client can critique the mockup, asking for desired changes.

A website developer then builds a website that looks just like the illustrated design mockup. Only the website, unlike a two dimensional drawing, will be interactive because of the underlying software the website is built with. The site is developed on a server that is connected to the web so that, once the site is built, it can be accessed by anyone with an internet connection.

Many web designers are just that, designers. They will create a website mockup for your approval then send the mockup to a company that has web development capabilities. At Moore Tech Solutions we have both design and development services. We work with a handful of web design companies, digital marketing companies, and graphic artists to build out designs that they have created for their own clients.

This depends on site complexity and also on how responsive the client is for content they provide including text and images. The typical range from start to go live is 4 to 8 weeks.

A domain name is the “address” of your website. The most important function of domain names is to provide an easily recognizable and memorable name to a numerically addressed Internet resource. We generally recommend to our clients that they use the .com extension if it is available. We do believe that a meaningful name is more important than the extension. The downside of not having the “.com” is that whoever does own it may profit from your efforts.

It is very important that you have the rights to use the images that are on your website. You can use existing images or photos that you own, MTS can help you with a photographer to create your own unique photos, or there are a number of stock photo sites where photos can be economically purchased. In any case we will not incorporate photos or images that you do not have the rights to use.

Images found anywhere on the web that you did not take or have not purchased are illegal to use. 

Logo design is a completely separate service and is not included in your website design or development. At Moore Tech Solutions we provide basic logo services that will be charged as separate work. We also work with several logo design and graphic design artists that can help create that special mark for you.

A responsive website is a website who’s design is the same (or similar) no matter what device is viewing it. A long time ago websites used to use a separate website called a “mobile” website. Today’s technology has replaced the need for site owners to have to have different websites for different devices. Nowadays, when a website is built, responsive styling just overlays some rules that tell it how the design is to layout depending on what device is viewing it. So a website viewed on a desktop computer may display a row of text and images inline in four columns, but on a tablet it may display those same four items on two rows with just two items per row. And on a cell phone those four items will only display one per row for four rows. Typically this is referred to as collapsing, since the columns go from being horizontal in nature to vertical.

All of the websites that we build at Moore Tech Solutions are responsive.

Yes. Every website that we build at Moore Tech Solutions are custom designs that are built from the ground up. No cookie cutter sites here!

Once your website has launched we will provide you with your own Training Page with a library of training videos specific to the items on your website so that you can learn how to make basic edits to your website’s text and images.

However, not everyone wants to or has the time to make site edits. You can reach out to us anytime edits are needed and we will be happy to do them for you.

We offer both incremental updates (updates done on a regularly scheduled basis) and incedental updates (updates done infrequently or as needed). We prefer that you leave site updates to us because most platforms have a specific order of how things are supposed to be updated so that all versions of everything on the website work well together. If a website update fails the site can suffer a fatal error and become irretrievable.

Web analytics are a way to measure the traffic that has visited your website over a given period of time. It helps you to see what pages are producing the best results and what pages need help. 

Google Analytics is a free service provided by Google to help you access site analytics and incorporates many different tools to produce traffic reports and error reports.

At Moore Tech Solutions every website we build comes with Google Analytics installed.

We also offer SEO services and incorporate the use of better, commercial grade SEO analytics and reports so that we can help you to make mid-course corrections to control your sites visibility across the web.

SEO stands for Search Engine Optimization. It is the act of performing ongoing maintenance on a website to make adjustments to the website to make it more appealing to search engines for specific words and phrases.

Yes and no. We build websites to be search engine friendly. However, it takes more than a search engine friendly website to catch the attention of search engines. A monthly campaign of efforts must be made on a consistent basis in order for your website to truly be Search Engine Optimized.

SEO is discussed in the above questions. SEM stands for Search Engine Marketing and SER stands for Search Engine Results.

Search Engine Marketing is your digital efforts online to drive traffic to your website. A few examples of SEM are Facebook posts, boosted posts, and Facebook ads, Google Adwords, and purchasing ad space on websites with high traffic.

SER is how your website shows up in a keyword search.  So if your website sells turtles and someone types in “red eared slider for sale” you will want to come up in the top 10. However, you may come up as 2001 if there is a lot of competition in the space for that search word and if your website is not search engine optimized and if you haven’t put out a bunch of effort (and money) on SEM.