Common Website Questions
Website Design and Digital Marketing services can lead to a lot of questions. For those who do not spend a great deal of time learning the lingo, website design discussions can seem downright confusing. In order to help you understand some commonly confusing areas we will share with you the questions we see most often.
Website Development Questions and Answers
What is the process you go through to build a website?
At Moore Tech Solutions we follow a strict development process that rarely varies from one website to the next. We do this so that we can always produce websites that are consistently crafted with quality in mind. Our process is broken down into five milestones: Planning, Design, Development, Basic SEO, and Testing. Once we have worked through the entire process we will bring the website live by connecting it with your domain name.
What is the difference between web design and web development?
This is our most asked question. A web designer uses design software to create an image (a rendering) of what the website willl look like once it has been built. It is similar to what an architect does when the architect creates a rendering of a house. The design will include the colors, font styles, and graphics needed to make the site pretty. The rendering is known as a website mockup. The mockup is then shared with the client so that the client can critique the mockup, asking for desired changes.
A website developer then builds a website that looks just like the illustrated design mockup. Only the website, unlike a two dimensional drawing, will be interactive because of the underlying software the website is built with. The site is developed on a server that is connected to the web so that, once the site is built, it can be accessed by anyone with an internet connection.
Many web designers are just that, designers. They will create a website mockup for your approval then send the mockup to a company that has web development capabilities. At Moore Tech Solutions we have both design and development services. We work with a handful of web design companies, digital marketing companies, and graphic artists to build out designs that they have created for their own clients.
How long does it take to build a website
This depends on site complexity and also on how responsive the client is for content they provide including text and images. The typical range from start to go live is 4 to 8 weeks.
What is a domain name and is it important to have the .com extension?
A domain name is the “address” of your website. The most important function of domain names is to provide an easily recognizable and memorable name to a numerically addressed Internet resource. We generally recommend to our clients that they use the .com extension if it is available. We do believe that a meaningful name is more important than the extension. The downside of not having the “.com” is that whoever does own it may profit from your efforts.
Do I have to use copyrighted images?
It is very important that you have the rights to use the images that are on your website. You can use existing images or photos that you own, MTS can help you with a photographer to create your own unique photos, or there are a number of stock photo sites where photos can be economically purchased. In any case we will not incorporate photos or images that you do not have the rights to use.
Images found anywhere on the web that you did not take or have not purchased are illegal to use.
Does a logo come as part of my website?
Logo design is a completely separate service and is not included in your website design or development. At Moore Tech Solutions we provide basic logo services that will be charged as separate work. We also work with several logo design and graphic design artists that can help create that special mark for you.
What does responsive mean and will my website be responsive?
A responsive website is a website who’s design is the same (or similar) no matter what device is viewing it. A long time ago websites used to use a separate website called a “mobile” website. Today’s technology has replaced the need for site owners to have to have different websites for different devices. Nowadays, when a website is built, responsive styling just overlays some rules that tell it how the design is to layout depending on what device is viewing it. So a website viewed on a desktop computer may display a row of text and images inline in four columns, but on a tablet it may display those same four items on two rows with just two items per row. And on a cell phone those four items will only display one per row for four rows. Typically this is referred to as collapsing, since the columns go from being horizontal in nature to vertical.
All of the websites that we build at Moore Tech Solutions are responsive.
Will my website be unique?
Yes. Every website that we build at Moore Tech Solutions are custom designs that are built from the ground up. No cookie cutter sites here!
Do I have to pay for edits to my website or can I do it myself?
Once your website has launched we will provide you with your own Training Page with a library of training videos specific to the items on your website so that you can learn how to make basic edits to your website’s text and images.
However, not everyone wants to or has the time to make site edits. You can reach out to us anytime edits are needed and we will be happy to do them for you.
Do you handle updating the software or do I do it?
We offer both incremental updates (updates done on a regularly scheduled basis) and incedental updates (updates done infrequently or as needed). We prefer that you leave site updates to us because most platforms have a specific order of how things are supposed to be updated so that all versions of everything on the website work well together. If a website update fails the site can suffer a fatal error and become irretrievable.
Website SEO Questions and Answers
How can I get traffic to my website?
At Moore Tech Solutions we build websites to be search engine friendly. This means that we employ various techniques as we build it to make it easy for search engines to crawl it. But that alone will not be enough to increase traffic. Having authoritative backlinks, marketing yourself digitally, and improving your Local Search Results also will have a profound impact on your traffic. Most important of all though is your content. If you want to be found for a certain search phrase, that phrase and its subject matter must be found abundantly on your website. Each page of content needs lots of text, preferably more than 2000 words on the pages you want to get found.
What are web analytics and do you provide them?
Web analytics are a way to measure the traffic that has visited your website over a given period of time. It helps you to see what pages are producing the best results and what pages need help.
Google Analytics is a free service provided by Google to help you access site analytics and incorporates many different tools to produce traffic reports and error reports.
At Moore Tech Solutions every website we build comes with Google Analytics installed.
We also offer SEO services and incorporate the use of better, commercial grade SEO analytics and reports so that we can help you to make mid-course corrections to control your sites visibility across the web.
What does SEO mean?
SEO stands for Search Engine Optimization. It is the act of performing ongoing maintenance on a website to make adjustments to the website to make it more appealing to search engines for specific words and phrases.
Is SEO included with my website?
Yes and no. We build websites to be search engine friendly. However, it takes more than a search engine friendly website to catch the attention of search engines. A monthly campaign of efforts must be made on a consistent basis in order for your website to truly be Search Engine Optimized.
What is the difference between SEO, SEM, and SER?
SEO is discussed in the above questions. SEM stands for Search Engine Marketing and SER stands for Search Engine Results.
Search Engine Marketing is your digital efforts online to drive traffic to your website. A few examples of SEM are Facebook posts, boosted posts, and Facebook ads, Google Adwords, and purchasing ad space on websites with high traffic.
SER is how your website shows up in a keyword search. So if your website sells turtles and someone types in “red eared slider for sale” you will want to come up in the top 10. However, you may come up as 2001 if there is a lot of competition in the space for that search word and if your website is not search engine optimized and if you haven’t put out a bunch of effort (and money) on SEM.
Have More Questions?
We tried to compile a list of our most common questions, but you may find that answers to your questions aren’t in the section above.
If you have any questions and just want to have them answered drop us a note and we will be happy to get you the information you need.