Expert Digital Marketing Strategies to Grow Your Business

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DISCUSSING COMMON

Website Questions &
Answers

Common Website Questions

Website Design and Digital Marketing services can lead to a lot of questions. For those who do not spend a great deal of time learning the lingo, website design discussions can seem downright confusing. In order to help you understand some commonly confusing areas we will share with you the questions we see most often.

WEBSITE MAINTENANCE

GENERAL

What platforms do you offer website maintenance for?
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We offer website maintenance for both Joomla and WordPress.

Do you offer different maintenance plans?
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Yes, we offer different plans to fit your specific needs and budget. These plans can include regular updates, security monitoring, performance optimization, and content edits.

What does your basic maintenance plan include?
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Our basic plan typically includes core software updates, security scans, uptime monitoring, and basic troubleshooting.

What about content updates?
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Some clients prefer to manage their own content updates, while others prefer us to handle them. We can accommodate both preferences.

How often do you update websites?
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The frequency of updates depends on your chosen plan and the complexity of your website. For Joomla, we offer ad hoc or scheduled updates, while WordPress has an auto-updater for newer sites.

WORDPRESS SPECIFIC

Do you use the WordPress auto-updater?
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Yes, we leverage the WordPress auto-updater for newer sites to ensure timely and smooth updates.

How does the auto-updater for newer WordPress sites work?
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The auto-updater automatically installs security patches and minor updates for core software and plugins. However, it's still recommended to have regular maintenance checks for major updates, plugin compatibility, and performance optimization.

What if I have an older WordPress site?
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For older WordPress sites, we can manually update the core software, themes, and plugins as needed.

Can you help me choose the right plugins for my WordPress site?
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Absolutely! We can advise you on selecting plugins that are compatible with your website and meet your specific needs.

JOOMLA SPECIFIC

How do you handle Joomla updates?
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We offer both ad hoc and scheduled updates for Joomla websites. Ad hoc updates are perfect for smaller websites, while scheduled updates are ideal for larger or high-traffic websites.

Can you help me migrate my Joomla website to a new host?
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Yes, we can handle the entire migration process for your Joomla website to a new hosting provider, ensuring minimal downtime and a smooth transition.

What if my Joomla website is out of date?
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We can safely update your Joomla website to the latest version, even if it's been neglected for a while.

Do you offer Joomla extension updates?
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Yes, we can update your Joomla extensions as part of your maintenance plan.

CONTENT MANAGEMENT

What types of content changes can I make myself?
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You can easily edit text, images, and basic formatting on most pages.

What if I need help with more complex content changes?
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We're happy to help with adding new pages, creating blog posts, or formatting complex content.

WEBSITE BACKUPS

Keeping your website secure and running smoothly is essential, and regular backups are a crucial part of that equation. Here at Moore Tech Solutions, we understand the importance of protecting your online presence, so we offer comprehensive website backup solutions tailored to your needs. Let’s address some common questions you might have about our backup services:

What exactly is a website backup?
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Think of it as a snapshot of your website at a specific moment in time. It includes all your website's files, including code, images, content, and databases. In case of unforeseen events like software malfunctions, hacking attempts, or accidental deletions, having a backup allows you to quickly restore your website to its previous state, minimizing downtime and data loss.

How often do you back up my website?
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We offer flexible backup schedules to suit your needs. Choose from daily, weekly, or monthly backups, depending on how frequently your website content changes. Additionally, we can perform immediate backups upon request or after significant content updates.

Where are my backups stored?
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We store your backups on secure, off-site servers in multiple locations, geographically dispersed for ultimate redundancy. This ensures your data is safe even in case of local disasters or server outages.

How much does website backup cost?
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The cost of our backup service depends on the size and complexity of your website, as well as the chosen backup frequency and storage space requirements. We offer transparent pricing plans to fit your budget, so you can be confident you're getting the best value for your investment.

Local Search Visibility

What exactly is local SEO?
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Local SEO focuses on optimizing your website and online presence to rank higher in local search results, like Google Maps and local listings. This helps potential customers in your area find you easily when searching for relevant keywords.

How can Moore Tech Solutions help my business show up in local search results?
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We employ a comprehensive approach that includes:

  • Claiming & optimizing your Google My Business profile: This is your free local listing on Google, and we'll ensure it's accurate, complete, and engaging with photos, descriptions, and keywords.
  • On-page optimization: We'll optimize your website content, titles, meta descriptions, and URLs with relevant local keywords and location signals.
  • Building local citations: We'll get your business listed on relevant online directories and citation websites to increase your online visibility and authority.
  • Engaging with local reviews: We'll help you actively manage your online reputation by responding to reviews and encouraging positive feedback.
  • Mobile-friendliness: We'll ensure your website is mobile-responsive and optimized for local search on mobile devices.

What kind of results can I expect?
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By implementing our strategies, you can expect to see:

  • Higher rankings in local search results: This means more potential customers finding you organically.
  • Increased website traffic: More local eyes on your website leads to more leads and sales.
  • Improved brand awareness: Your local online presence becomes stronger and more recognized.
  • Better engagement with local customers: Managing reviews and engaging online builds trust and loyalty.

How much does local SEO cost?
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Our local SEO packages are tailored to your business size, industry, and specific needs. We offer customized solutions to optimize your budget and maximize your return on investment.

What's the difference between local SEO and regular SEO?
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While regular SEO focuses on ranking for your keywords broadly, local SEO adds a crucial element: location. We target your keywords with local intent, using location-specific terms and signals to connect you with nearby customers.

Google Business Profile

What is Google Business Profile (GBP)?
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Google Business Profile (GBP), formerly known as Google My Business, is your free online listing on Google. It's essentially your virtual storefront on Google Maps and Search, showcasing your business to potential customers in your local area.

Why is having a Google Business Profile important for my business?
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Your Google Business Profile is often the first impression customers have of your business online. It enhances your visibility in local searches, provides essential information, and builds trust with potential customers.

How does a Google Business Profile impact my local search rankings?
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Google Business Profiles play a crucial role in local SEO. An optimized profile increases the chances of your business appearing in local search results, making it easier for nearby customers to find and choose your services.

Can having a Google Business Profile help my online reputation?
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Absolutely. A well-maintained profile allows customers to leave reviews, contributing to your online reputation. Positive reviews build trust and credibility, influencing potential customers to choose your business.

Is it free to set up and manage a Google Business Profile?
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Yes, creating and managing your Google Business Profile is entirely free. It's a cost-effective way to establish a strong online presence and attract local customers.

What information should be included in my Google Business Profile?
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Ensure your profile includes accurate business details such as name, address, phone number, website, business hours, and categories. Providing comprehensive information helps customers make informed decisions.

How can my Google Business Profile be optimized for better visibility?
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Optimize your profile by adding high-quality photos, responding to customer reviews, regularly updating business information, and utilizing relevant keywords. This ensures that your profile stands out and ranks higher in local searches.

Why are customer reviews important, and how can I manage them?
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Customer reviews are a crucial factor for local SEO and reputation management. Respond to reviews promptly, encourage positive feedback, and address any negative reviews professionally to demonstrate your commitment to customer satisfaction.

Can I track the performance of my Google Business Profile?
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Yes, Google provides insights and analytics for your business profile. Monitor metrics such as views, clicks, and customer actions to understand how users interact with your listing and make data-driven decisions for optimization.

Can Moore Tech Solutions help me with my Google Business Profile?
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Absolutely! We offer expert Google Business Profile setup and optimization services, taking care of everything for you. From creating a compelling profile to managing reviews and posting updates, we'll help you dominate local search!

SEO Services

What is SEO, and why is it important?
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SEO stands for Search Engine Optimization. It's the art and science of improving your website's visibility in search engine results pages (SERPs) for relevant keywords. Think of it as building a bridge between your website and the people searching for what you offer. The higher you rank in the SERPs, the more organic traffic you receive, leading to increased leads, sales, and brand awareness.

What SEO services do you offer?
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We offer a comprehensive range of SEO services to suit your specific needs and budget. Here are some highlights:

  • Keyword Research and Analysis: We'll meticulously research and analyze the right keywords for your target audience, ensuring you're targeting phrases with high search volume and relevant to your business.
  • Website Optimization: We'll optimize your website's title tags, meta descriptions, content, and technical SEO factors to make it search engine friendly and improve its ranking potential.
  • Gap Analysis: We'll compare your website's SEO performance to your competitors, identifying areas where you can gain an edge and outperform them in the SERPs.
  • SEO Planning and Strategy: We'll develop a tailored SEO plan and strategy based on your unique goals and industry, outlining the steps we'll take to achieve success.
  • Backlink Building: We can implement ethical and sustainable backlink building strategies to increase your website's authority and trust in the eyes of search engines, boosting your ranking potential.
  • Competitive Analysis: We can monitor your competitors' SEO strategies and keep you updated on any changes in the search landscape, ensuring you stay ahead of the curve.
  • Performance Tracking and Reporting: We can track your website's SEO performance through comprehensive reports, providing valuable insights and data to measure the success of our efforts.

How long does it take to see results from SEO?
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SEO is a long-term investment, and results can vary depending on your website's current ranking, industry competition, and the specific SEO strategies implemented. However, with our expertise and proven track record, you can expect to see gradual improvements in your website's visibility and organic traffic within 3-6 months.

How much do SEO services cost?
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SEO Services pricing can vary widely. Our Moore Tech Solutions SEO packages are customized to your specific needs and budget. We offer flexible options to ensure you get the results you deserve without breaking the bank. Contact us for a free consultation and personalized quote!

Content Strategy

What is content strategy?
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Content strategy is the roadmap for creating and managing content that attracts your target audience, engages them with your brand, and achieves your business goals. It's not just about churning out random blog posts; it's about understanding your audience, their needs, and the best ways to reach them with valuable and engaging content.

Why is content strategy important for website design and development?
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Content is the heart and soul of your website. Your website design and development should be built around your content strategy, ensuring a seamless user experience that makes it easy for visitors to find the information they need and take the actions you want them to take.

How does content strategy help with SEO?
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Creating high-quality, keyword-rich content is essential for improving your website's search engine ranking. With a strong content strategy, you can attract relevant traffic to your site and convert visitors into leads and customers.

What are the different types of content I can create?
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There are many different types of content you can create, such as:

  • Blog posts
  • Articles
  • Infographics
  • Videos
  • eBooks
  • Case studies
  • White papers
  • Social media posts
  • Email newsletters

The best type of content for your business will depend on your target audience, your industry, and your marketing goals.

How often should I publish new content?
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There's no one-size-fits-all answer to this question. However, it's important to publish content regularly to keep your website fresh and engaging. A good starting point is to publish new content at least once a week.

How can I measure the success of my content strategy?
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There are a number of metrics you can track to measure the success of your content strategy, such as:

  • Website traffic
  • Page views
  • Bounce rate
  • Time on site
  • Lead generation
  • Sales

By tracking these metrics, you can see what's working and what's not, and make adjustments to your content strategy as needed.

Do I need to hire a content strategist?
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If you have a small business or website, you may be able to handle your content strategy yourself. However, if you have a larger website or complex marketing goals, you may want to consider hiring a content strategist to help you develop and implement your strategy.

How much does content strategy cost?
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The cost of content strategy will vary depending on the size and scope of your project. However, there are a number of affordable options available, such as hiring freelance content writers or working with a content marketing agency.

HIGH SPEED HOSTING

Who handles your website hosting?
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We collaborate with top-tier, US-based hosting providers recognized for their exceptional performance and security. This ensures your website benefits from cutting-edge infrastructure and expert technical support.

Why not host websites yourselves?
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By partnering with hosting specialists, we focus on what we do best: crafting beautiful, functional websites and developing effective digital marketing strategies. This allows us to deliver comprehensive solutions while leveraging the expertise of industry leaders in website hosting.

Can you guarantee super-fast website speeds?
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While hosting performance relies on various factors, we confidently stand behind the reliability and speed of our chosen partners. Their optimized server configurations, SSD storage, and advanced caching technologies contribute to significantly faster loading times for your website.

What about security and data protection?
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All our hosting plans include free SSL certificates for secure communication and encryption, safeguarding your website and visitor data. Additionally, our partners employ comprehensive security measures and regular backups to ensure your website remains safe and protected.

Which PHP versions do you offer?
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We prioritize compatibility and performance. Our hosting plans support a range of current and stable PHP versions, allowing you to choose the one that best suits your website's specific needs and technologies.

Can I choose my hosting package?
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Absolutely! We offer a variety of hosting plans to match your website's complexity and traffic volume. Whether you're starting a small blog or powering a high-traffic online store, we have a suitable solution for you.

Do you handle website migration if I already have a host?
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Yes! We seamlessly handle website migrations with minimal downtime, ensuring a smooth transition to our reliable hosting infrastructure.

What kind of support do you offer?
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We provide dedicated support throughout your journey. Our team can answer your hosting-related questions, guide you through the setup process, and offer ongoing support if needed.

Is it expensive to host my website with you?
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Competitive pricing is our mantra. We believe everyone deserves access to top-tier hosting without breaking the bank. Our transparent pricing structure offers flexible plans to fit your budget and website needs.

What if I want to upgrade my hosting plan later?
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As your website grows, so can your hosting! We make it easy to seamlessly upgrade your plan to accommodate your expanding needs and ensure your website continues to perform optimally.

WEBSITE ACCESSIBILITY

What is website accessibility?
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Website accessibility ensures everyone can access and interact with your website effectively, regardless of their physical or cognitive abilities. This includes people with motor impairments, visual impairments, hearing impairments, cognitive disabilities, and more.

Why is website accessibility important?
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Accessibility isn't just a moral imperative; it's also good business. It expands your potential audience, promotes inclusion, and improves user experience for everyone. Additionally, some countries and regions have legal requirements for website accessibility, and compliance can avoid legal challenges.

How can I make my website accessible?
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The good news is, there are many ways to make your website accessible! We offer a third-party accessibility widget powered by AI that automatically scans your website and implements adjustments to meet WCAG 2.1 and 2.2 guidelines in the 90%+ range. This solution addresses various impairments, including:

  • Motor impairments: Keyboard navigation, voice control compatibility
  • Blindness: Screen reader compatibility, alt text descriptions
  • Color blindness: High contrast options, accessible color palettes
  • Dyslexia: Readable fonts, adjustable font sizes
  • Visual impairments: Zoom functionality, image descriptions
  • Cognitive and learning impairments: Simple navigation, clear language
  • Seizure disorders: Avoid flashing animations, offer pause control for video

What benefits does your accessibility widget offer?
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Our AI-powered solution is:

  • Easy to implement: Integrate it seamlessly into your existing website with minimal effort.
  • Customizable: Adjust settings to tailor the accessibility experience to your specific content and brand.
  • Cost-effective: Affordable solutions to fit your budget.
  • Continuously updated: Stays up to date with evolving accessibility standards.

Does your widget guarantee perfect accessibility?
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While our AI-powered solution tackles the vast majority of accessibility concerns and can generally produce compliance in the 90% range, achieving 100% accessibility may require additional manual adjustments, especially for highly complex websites.

Live Chat Operators

What is live chat and how can it benefit my business?
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Live chat allows website visitors to connect with a real-time customer support representative directly through your website, one-on-one. This instant engagement answers questions, addresses concerns, and builds trust, leading to increased sales, improved customer satisfaction, and valuable lead capture opportunities.

What makes your live chat solution different?
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Our solution goes beyond basic chat software. We offer a comprehensive package with:

  • 24/7 live agent coverage: Never miss a customer question, even outside business hours.
  • Skill-based routing: Automatically route chats to the most qualified agent, ensuring efficient and expert assistance.
  • Multilingual support: Cater to a global audience and break down language barriers.
  • Fully customizable pre-defined scripts: Streamline common inquiries and improve agent efficiency.
  • CRM integration: Seamlessly connect chat conversations with your existing customer relationship management system.
  • Mobile-optimized platform: Provide a smooth and convenient experience for mobile users.
  • Detailed reporting and analytics: Gain valuable insights into customer behavior and optimize your chat strategy.

Do I need my own staff to manage the live chat?
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Not necessarily! We offer:

  • Managed live chat service: Our dedicated team of professional agents handle your chats around the clock, freeing up your internal resources.
  • Hybrid option: Combine your own trained personnel with our 24/7 coverage for flexible support.
  • Training and support: We provide comprehensive training and ongoing support to ensure your team can seamlessly leverage the platform.

How much does the live chat service cost?
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The service has a modest setup fee and a cost per lead fee. You can set your budget per month so that you won’t be hit with any unanticipated expenses.

Multi-Language Websites

Why is website translation important?
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  • Reach a wider audience: Over 70% of internet users don't speak English as their primary language. Translation unlocks access to this vast, untapped market, expanding your potential customer base and brand recognition.
  • Improve user experience: Provide a comfortable and engaging experience for visitors in their native language, fostering trust and loyalty.
  • Boost SEO and visibility: Search engines recognize multilingual content, increasing your chances of ranking in global searches and driving targeted traffic from diverse regions.
  • Enhance global brand perception: Demonstrate your commitment to inclusivity and global reach, strengthening your brand's reputation worldwide.

How many more people can I reach with translation?
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The potential is enormous! Here are some statistics to illustrate:

  • Over 4 billion people use the internet, and only around 25% are native English speakers.
  • Chinese, Spanish, Hindi, Arabic, and Portuguese are among the most widely spoken languages online.
  • Translating your website into even a few of these languages can significantly expand your audience.

How can translation impact my website traffic?
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Studies show that:

  • Translated websites experience a 70% increase in traffic on average.
  • 56% of consumers are more likely to purchase from a website in their own language.
  • 65% of online shoppers prefer information in their native language, even if they understand English.

How does your neural translation tool work?
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Our tool leverages advanced artificial intelligence to deliver accurate and natural-sounding translations. It's optimized for SEO, ensuring your translated content ranks well in search results. Key features include:

  • Unique URLs for each language version
  • Multilingual sitemaps
  • Super-fast cache server for quick loading times
  • Seamless integration with your existing website
  • Easy management and customization

How much does website translation cost?
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Pricing depends on how many translated words, number of translated page views and number of languages. For a mid-size site, 600,000 translated words, unlimited translated page views, and unlimited languages is currently as low as $25/month! Monthly or yearly prices are available.