SEO – Search Engine Optimization
SEO – Getting There & Staying There
Targeting a marketing channel, analyzing the results, and making mid-course adjustments is a never ending process. Search engines change their criteria, customers change their needs, and keyword search trends change at a fairly regular frequency. There is no such thing as getting to the top and staying there, particularly if you are in a space that has a large number of competitors.
Website Audit and Ongoing SEO Services
At Moore tech Solutions we understand that having a great site isn’t great if it can’t be found. We employ the use of advanced professional website diagnostics in order to evaluate your website’s current SEO footprint and make any necessary adjustments to improve your SEO on an ongoing basis. We will work with you on a strategy that fits your goals and your budget.
SEO Competitive Analysis
Want to know why your competitors are doing as well as they are? We can help you to evaluate what keywords your competitors are ranking for, how much they are spending on paid search, and how their site is being ranked. You can then use this information to tailor a strategy that helps you rise to the top.
Local Presence Building Program
Get Found Locally
What is Local Presence Management?
Local Presence Management is the management of the information about an organization’s physical presence over the various channels of online media. These channels include data aggregators and major directories which populate numerous online directories with information which consumers need to have when looking for a particular business or service. Also included in these channels are social profiles including Google My Business, Bing Places, and Yahoo. Review sites such s Angie’s List, Yelp, and Trip Advisor are also important factors in Local Presence Management.
Local Citations and Why They Are Important
Local Directory Listings are also known as Citations. A citation is a listing of your business on another webpage, usually a local directory or review site. An example of a citation would be an online directory such as yellow pages where your business might be listed but not necessarily linked to. The citation will contain information including your name, address, and phone number (also known as “NAP”). It may also contain other information about your business including hours of operation, services offered and images.
Google and Bing view citations as a key component which they consider for Local Search ranking. Quality of citations is generally viewed as being much more important than quantity. It is very important that citations be consistent across all directories, particularly the NAP information. Even if a listing doesn’t provide a link to your business, local citations are extremely valuable for your business’s local search performance. Consistent listings of your business’s NAP sends positive local SEO signals to your website.
NAP – Local Presence Management Services
Search Engine Listing Claiming & Optimization: Google & Bing –
We claim and optimize your Google My Business and Bing Places pages. This includes your NAP, hours of operation, business photos (that you provide), business category and other details. These search engines account for more than 70% of all search traffic. See a Sample Local Pages Report here.
Submission of your information to the Big Four Data Aggregators –
Data aggregators distribute business data to multiple local search directories. Our technology submits your clients to the four major data aggregators which are Infogroup, Acxiom, Localeze, and Factual. This helps you gain even more local search authority.
Top 50 Directories –
We submit your clients to the directories that are highly influential including Yelp, Local.com, Yellowpages, Foursquare, and more!
Popular review sites –
Top local review sites are important to be listed in. These include Superpages, Angie’s List, Yelp, and Trip Advisor. We’ll get you listed!
Social Media Sites –
These are important sites where you need a presence. We can create and optimize your social profiles on Facebook, Twitter, LinkedIn, and Google+
Ongoing Citation Management –
Our technology regularly checks your business listings to make sure that they are present and accurate.
Manual Listing Submissions –
We feel this gives you total control and at any time we can provide you with your username and password for all of your listings should you want to make your own modifications.
What You Should Expect
After we submit your business to the top 50 directory submission sources and the Big Four data aggregators, you can expect to see higher local visibility, an increase in search traffic, and a stronger online presence for your company. Your visibility score should increase significantly, on average from 35% to 85% after a completed directory submission process. (This is not a guarantee, but an expected range.) To see your current score, run our Free Local Presence Report!Free Local Presence Report