Not Monitoring your Website Traffic – Big Mistake!

magnifying glass laying on a paper graph

Written by Donald B. Moore

Don Moore is an experienced technical professional and has worked in technical project implementation, software design, development, and marketing throughout his career. Prior experience includes IBM Business Partner for imaging software, Virtual Learning Technologies Business Development Manager for EMEA (primarily Munich and London), IBM Senior Software Sales Representative for Data Management solutions, and vitalEsafe principal and Business Development Manager.

June 6, 2014

If you are not monitoring your traffic you should be!  There are a wealth of tools you can use (the most popular being Google Analytics – which is free) that will allow you to monitor a variety of statistics including number of site visitors, number of unique visits, where your visitors are coming from, and how they are moving through your site.

Back into your cost per visit by taking the cost of your website amortized over its useful life (time between replacement or upgrade), add in your monthly hosting cost or other cost such as certificates for SSL and unique IP addresses, and divide this number by your total number of visitors or unique visitors per month.  This will give you the cost per visit.  You may be surprised at how low this cost is -making your website much more valuable than you had thought!

Now that you know how many visitors are coming to your site and what that visit costs, it is time to make sure they find what they are looking for.  That will be the subject of a future post or if you are impatient, please contact us for a site evaluation and recommendations.

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