Digital TrendsNews & Advice
Stay ahead in the dynamic world of web design with the latest news and expert advice. Explore cutting-edge trends, innovative techniques, and valuable insights to elevate your web presence.
Not Monitoring your Website Traffic – Big Mistake!
Most business people are quite comfortable calculating the return on investment on a new product, a new real estate development, or perhaps a new piece of equipment in their plant. Are you measuring the return on investment in your website?
A necessary first step toward getting a hand on how valuable your website is to your organization is to check your site traffic.
Visitors Are Great, Conversion Is Critical
Once your site is optimized, you want to work on the conversion aspect. When a visitor arrives you should make sure that they can easily find what they are looking for and when they leave you will hopefully have moved them into the prospect or customer category.
Keyword Selection Basics
Having the correct keywords on your site is the biggest driver of your having acceptable search engine results. A keyword is a word or phrase that someone might enter into a search engine when looking for a product or service. Think of the keywords that relate to your business or organization and write down a list of 5 or 10. Then go to a keyword analysis tool such as the one offered by Google and enter in your keywords.
3 SEO Website Improvement Tips
We are going to begin a series of blog posts regarding SEO basics. Some recommendations we make are easy to implement while others will be more difficult and may require the help of a consultant. For this post we concentrate on three high level areas where you should concentrate your efforts. These areas are: Optimize, Convert, and Promote.
Do Not let Your Domain Name Expire!
Today we saw an online article where a well known financial institution unintentionally allowed its domain name to expire. (Reference – “Regions.com update: domain renewed, but access remains limited”). This can not only be embarrassing, but can result in loss of connection with your customers or clients. A lapsed name can typically be renewed for a limited or no penalty for 30 or 45 days, but why take that chance?
Website Design – Push and Pull Basics
You only have about 10 seconds to satisfy a site visitors curiosity before he runs out of patience. If a user visits your site from a Search engine search (Google, Bing, etc) there is always a little anxiety that user experiences when selecting a site from a list.
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