DIGITAL TRENDS
News & Advice
Stay ahead in the dynamic world of web design with the latest news and expert advice. Explore cutting-edge trends, innovative techniques, and valuable insights to elevate your web presence.
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Not Monitoring your Website Traffic – Big Mistake!
Most business people are quite comfortable calculating the return on investment on a new product, a new real estate development, or perhaps a new piece of equipment in their plant. Are you measuring the return on investment in your website?
A necessary first step toward getting a hand on how valuable your website is to your organization is to check your site traffic.
The Top 5 Common Website SEO Problems
In evaluating sites for basic SEO preparedness we first look for some basic and easy to fix items. We are often surprised that even very large companies with undoubtedly expensive websites miss some of these essential items. They are also easy for you to check.
Visitors are Great – Conversion is Critical
Once your site is optimized, you want to work on the conversion aspect. When a visitor arrives you should make sure that they can easily find what they are looking for and when they leave you will hopefully have moved them into the prospect or customer category.
Keyword Selection Basics
Having the correct keywords on your site is the biggest driver of your having acceptable search engine results. A keyword is a word or phrase that someone might enter into a search engine when looking for a product or service. Think of the keywords that relate to your business or organization and write down a list of 5 or 10. Then go to a keyword analysis tool such as the one offered by Google and enter in your keywords.
3 SEO Website Improvement Tips
We are going to begin a series of blog posts regarding SEO basics. Some recommendations we make are easy to implement while others will be more difficult and may require the help of a consultant. For this post we concentrate on three high level areas where you should concentrate your efforts. These areas are: Optimize, Convert, and Promote.
WWW or Non-WWW: Choose One!
For your site type in “www.yoursitename.com”. Look in the address bar where your site name is…is the “www” still there? Now, type in “yoursitename.com” without the “www”. Check again for the “www”.
