News & Advice

Have you ever been to a website, whether looking up weather, news, or searching for a particular answer to a question and experienced a slow response? Of course you have.  What was your response? Perhaps, if the information was important you hung around, waiting for the site to load so that you could get your answer. But if you needed a quick answer to something which was important to you, you likely went to another site that could give you what you were looking for.

You have a Real Estate company and you want to put your listings into the MLS and have it display on your website. You don’t want to enter it into the MLS and then have to enter in the same information (images, fields, address, everything) in again on your site.

Your MLS is using a piece of Real Estate software developed to make it easy for you to add in your listings and then have those listings display within the MLS, on any site that displays that MLS, until they are removed or sold.

What is Responsive Design?

Responsive web design means that a website has been developed to provide an optimal viewing experience across a broad range of devices including desktop computer monitors, popular tablets or pads, and popular mobile devices.  With a responsive website design you don’t have to worry about having different websites for different devices. Responsive sites provide a consistent user experience across devices.

Most business people are quite comfortable calculating the return on investment on a new product, a new real estate development, or perhaps a new piece of equipment in their plant.  Are you measuring the return on investment in your website? 

A necessary first step toward getting a hand on how valuable your website is to your organization is to check your site traffic.

In evaluating sites for basic SEO preparedness we first look for some basic and easy to fix items.  We are often surprised that even very large companies with undoubtedly expensive websites miss some of these essential items.  They are also easy for you to check.

Having the correct keywords on your site is the biggest driver of your having acceptable search engine results.  A keyword is a word or phrase that someone might enter into a search engine when looking for a product or service.  Think of the keywords that relate to your business or organization and write down a list of 5 or 10.  Then go to a keyword analysis tool such as the one offered by Google and enter in your keywords.

We are going to begin a series of blog posts regarding SEO basics.  Some recommendations we make are easy to implement while others will be more difficult and may require the help of a consultant. For this post we concentrate on three high level areas where you should concentrate your efforts.  These areas are: Optimize, Convert, and Promote.

For your site type in “www.yoursitename.com”.  Look in the address bar where your site name is…is the “www” still there?  Now, type in “yoursitename.com” without the “www”.  Check again for the “www”.

Adding links to your Instagram story can have a huge impact on your conversion rate – that is, it will help significantly to turn your views into actual money! You can add to your story, post new photos, and even go live, but if your audience has nowhere to go, how...

Can you believe that Moore Tech Solutions has been serving our clients for over 15 years? Where does the time go? After designing and building hundreds of websites for clients, not only in Birmingham Alabama, but throughout the United States, we have been honored to help our website clients expand out across the web.

So, you are sitting in your office trying to get caught up on your never-ending pile of work and all of a sudden you get an official looking email from Google letting you know about their new GDPR policies. The first thing you think to yourself is, “What is GDPR and how does it affect me?”. Well, that is a mighty good question, one that many American companies are going to be asking of themselves over the next few weeks as we get closer to May 25th, the official deadline for GDPR compliance. Read on so that we can help you to navigate the murky waters of the GDPR, what it means to you, and who is affected by it.

What is the GDPR?

In an effort to help citizens of the EU, new data privacy and protection regulations are going to be enforced through the new General Data Protection Regulation (GDPR). The goal of the GDPR is to strengthen and unify data protection for citizens of the EU, whether they visit a EU based website or a website based abroad.

Have you ever experienced the irritation of your car pulling to the left or right as you drove down the highway? The wheels were likely not “aligned” which means they were not set up correctly to propel your vehicle efficiently. While you probably ultimately reached your destination there was certainly excess wear and tear on your tires and vehicle. 

What does the dog waiting to be taken for a walk have to do with expectations? 

In an earlier post we discussed the fact that Google is using HTTPS as a ranking signal.   This means that sites connecting to the web via HTTPS might fare better in search results than those connected just via HTTP.  

Not too long ago, customers would look through paper phone directories when looking for a business.  Currently most people use online searches to find the business they are looking for. 50 percent of customers will typically visit a business they have found through a mobile search within one day.