Having the correct keywords on your site is the biggest driver of your having acceptable search engine results. A keyword is a word or phrase that someone might enter into a search engine when looking for a product or service. Think of the keywords that relate to your business or organization and write down a list of 5 or 10. Then go to a keyword analysis tool such as the one offered by Google and enter in your keywords.
The tool will return results regarding how many times per month the keyword is searched for and how competitive the word or phrase is. You are looking for keywords that are being searched for a reasonable number of times that also have low to medium competition. Once you have found these you should then use appropriate search engine techniques on your site to place the keywords in your titles, headings, and content. Need help? Feel free to contact us for a no charge consultation!